PAX
Identity System, UI/UX
2015
Identity system for the Pasadena Area Express. I was approached by the city of Pasadena to reimagine the Pasadena Arts transit system. I rebranded the bus system to PAX — Pasadena Area Express, also an abbreviation of the word “passenger”. The logo was inspired a rose, the the city flower, as well as rows of bus seats.

ACCD